As taken from the London Evening Standard Friday 21 September 2001

Text from the article

Visit the London Chroming Company in the Old Kent Road and you step back in time. With its bubbling vats of chemicals, the scene may look Dickensian but its craftsmen have a long line of modern-day customers.

Having struggled to get his old BSA Scout car chromed, Phillip Lefelle saw a gap in the market for a car and bike specialist. So in 1979, he joined forces with Mike Chamberlain, whom he'd met working at one of the chrome workshops in the capital at the time.

To date, an Aladdin's cave of bumpers, grills and panels, forms the centre of their business. Every part, down to the last washer, is itemised and hand-dawn for instant recognition.

"Over half need some form of repair," Chamberlain says. "Some are simply falling apart, but even the slightest dent can be magnified if it is left untouched. The finish must be flawless."

Chrome, with its wipe-and-sparkle finish, was first widely used around 1930. Previously, owners had to apply a good dose of elbow grease to get anywhere near a mirror-like finish from the then nickel-only surface. "People soon got fed up with that. The minute chroming arrived, everyone changed over, almost overnight. It was amazing," says Chamberlain.

Once stripped of rust and old paint, each part must be polished, passed through a cleaning bath, plated with copper, nickel, then chrome, and polished again. "It's not a case of a quick dip. There are no short cuts. Patience is a real virtue," says Chamberlain.

Most jobs take from one to three weeks to complete and there is a variety of work. Indeed, they've turned their hand to all manner of objects including a Kalashnikov rifle and even the BBC2 logo.

The company's most famous job was a fully chromed Volvo S40. "That was something else!" says Lefelle. "We actually did a pair of saloons and estates over a six-week period. The car was quite literally taken apart, chromed and put back together again."

They do a brisk trade in Harley Davidson parts, but they cater for all makes, shapes and sizes Bentley, Aston Martin, Hispano-Suisa to name but a few, from the early 1920's to the present time.

Andy Francis

© Copyright Evening Standard 21 September 2001

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